How do you create a calculated metric in Adobe Analytics?

Creating a calculated metric in Adobe Analytics involves combining existing metrics using mathematical operations within the interface. This feature enables users to derive new insights from existing data by applying formulas that can include addition, subtraction, multiplication, division, and more to create a metric tailored to specific business needs. For instance, you might calculate conversion rates by dividing the number of purchases by the number of visits, providing a clearer picture of website performance.

The ability to use existing metrics to form new calculations is a powerful tool for analysts, as it allows for flexibility and customization without needing to manipulate data outside the platform. The user-friendly interface simplifies this process, making it accessible even for those who may not be familiar with complex data manipulation techniques.

The other approaches mentioned, such as importing data, using predefined filters, or adjusting user permissions, do not directly relate to the creation of calculated metrics. Importing external data would involve bringing in outside information, filters focus on data segmentation, and permission settings relate to user access rather than metric calculations.