How does Adobe Analytics define 'visits'?

Adobe Analytics defines 'visits' as a session that encompasses all interactions within a specified timeframe, as long as there is no inactivity. This means that during a single visit, a user can navigate through various pages, engage with different elements, and perform multiple actions on the website. The key aspect of this definition is the emphasis on the timeframe: as long as the user continues to interact without a defined period of inactivity, those interactions are counted as part of the same visit.

This definition is critical for understanding user behaviors and analyzing website performance, as it allows businesses to gauge how engaged users are based on the number of actions taken in a session. The concept of inactivity is also important because if a user leaves the site or is inactive for a certain amount of time, the next interaction would initiate a new visit rather than being counted in the previous one. This detailed understanding helps businesses optimize their marketing strategies and enhance user experience based on how users interact during a session.