What are 'annotations' in Adobe Analytics reports?

Annotations in Adobe Analytics reports serve as comments or notes that are added to specific data points to provide additional context. This feature allows users to explain or highlight particular events, marketing campaigns, or changes that might impact the data being analyzed. By adding annotations, users can easily recall why there might be a spike or drop in the metrics, improving their understanding of trends during future reviews.

This contextual information becomes especially valuable during team presentations or when revisiting reports after a period of time, as it helps team members or stakeholders grasp the significance of the data and the circumstances surrounding it. Annotations enhance collaboration and ensure that insights derived from reports are richer and more meaningful.

The other choices, while related to data analysis, do not accurately describe the purpose of annotations. Visual markers refer to graphical representations rather than textual context. Summary statistics focus on overall metrics of user engagement without providing specific insights into individual data points. Color codes are more about visual categorization than contextual commentary, thus lacking the detailed narrative that annotations provide.