What does "page view" measure in Adobe Analytics?

"Page view" in Adobe Analytics specifically measures the total number of times a page is loaded on a website. Each time a user accesses a page, regardless of whether they are visiting the page for the first time or returning, it counts as a page view. This metric is vital for understanding the volume of traffic to specific pages and helps businesses analyze user engagement and content performance.

For example, if a single user refreshes the same page multiple times, each refresh is counted as an additional page view. This allows businesses to gauge interest in particular content by observing how often that content is accessed.

The other options focus on different aspects of website interaction. Total visits measure the number of sessions initiated by users, the total duration spent on the website pertains to engagement time across all pages, and the count of unique users specifically refers to the number of distinct individuals visiting a page, without regard to how many times they may visit. These measures help provide a broader picture of user interactions, but they do not specifically define what constitutes a page view.