What does 'visualization' refer to in Adobe Analytics?

Visualization in Adobe Analytics refers to the graphical representation of data, which enables users to identify patterns, trends, and insights more easily. This method employs various visualization tools such as charts, graphs, and dashboards that transform complex datasets into visual formats, making it simpler for users to interpret and analyze the data.

Having data presented visually allows stakeholders to quickly assess performance metrics and understand how different variables interact, ultimately leading to more informed decision-making. It enhances the ability to spot anomalies or significant changes over time that may not be as apparent when looking at raw data alone or in tabular format.

This is particularly important in a business context where quick and effective data comprehension can significantly influence strategy and operational adjustments. The other options focus on more traditional data handling methods or summarize information without the engaging and insightful context that visualizations provide, thus lacking the immediacy and clarity that graphical representations achieve.