What is a benefit of using 'custom dashboards' in Adobe Analytics?

Using custom dashboards in Adobe Analytics offers users the significant advantage of viewing key performance indicators (KPIs) in a format that is tailored to their specific needs and preferences. This personalization allows users to select and organize the metrics that matter most to them, making it easier to monitor performance and gain insights quickly.

The accessibility of this information is crucial, as it enables users to analyze data efficiently without sifting through irrelevant metrics or generalized reports. Custom dashboards can integrate various visualizations, making the data more engaging and easier to understand. As a result, stakeholders can make more informed and timely decisions based on real-time performance metrics that reflect their business goals.

This personalized approach to data presentation maximizes usability and enhances the user experience within Adobe Analytics, ultimately leading to more effective analysis and strategy development.