What is a 'site metrics report'?

A site metrics report is essential for understanding user engagement and behavior on a website. It focuses specifically on traffic-related data, providing insights into key performance indicators such as visits, unique visitors, page views, average time spent on the site, and bounce rates. This information is crucial for assessing the effectiveness of the website, identifying trends over time, and making informed decisions to enhance user experience and optimize marketing strategies.

The emphasis on traffic metrics allows users to evaluate how well the site is performing in attracting and retaining visitors, which is a fundamental aspect of digital analytics. By analyzing such metrics, businesses can effectively measure their online presence and determine areas for improvement.