What is the function of custom events in Adobe Analytics?

Custom events in Adobe Analytics serve the specific purpose of tracking user actions that are not captured by default metrics. This functionality allows businesses to gain deeper insights into user interactions and behaviors on their websites or applications. Examples of custom events include tracking button clicks, video plays, or any specific action a user takes that is crucial for understanding engagement and optimizing user experience.

In contrast, measuring overall site traffic pertains to standard metrics such as page views or sessions, which do not require custom events. Monitoring website load times focuses on performance metrics rather than user interactions, and compiling user feedback directly is more related to qualitative data collection rather than the quantitative tracking of user actions. Therefore, the role of custom events is vital for customizing analytics to meet specific business needs and objectives, enabling a more tailored approach to performance analysis.