What is the purpose of 'metrics grouping' in Adobe Analytics?

The purpose of 'metrics grouping' in Adobe Analytics is to organize metrics into categories for easier analysis and reporting. Grouping metrics allows users to segment their data into more manageable and meaningful categories, making it simpler to interpret the data and derive insights. For example, metrics related to traffic, revenue, or engagement can be grouped together, which enables analysts to focus on specific aspects of their data without being overwhelmed by a multitude of individual metrics. This organization is crucial for efficient reporting, as it helps stakeholders quickly understand trends, performance, and relationships between different data points. By having a structured approach to metrics, users can enhance their analytical capabilities and streamline the reporting process.