What role does Visitor ID play in web analytics?

Visitor ID plays a crucial role in web analytics by allowing for individual user tracking across multiple sessions. This unique identifier is assigned to each visitor and helps differentiate users as they interact with a website over time. By maintaining consistency in identifying visitors, analytics tools can gather comprehensive data on user behavior, preferences, and interactions across different sessions.

This level of tracking is essential for understanding user journeys, enhancing personalization, and improving overall user experience. The information derived from visitor tracking facilitates deeper insights into how different segments of users engage with content, which pages they visit, how long they stay, and what actions they take, all contributing to more informed business decisions and marketing strategies.

In contrast, roles associated with page load speed, popular pages, or just counting new users do not leverage the unique identifying capabilities of Visitor ID to provide individual-level insights.