Adobe Analytics Business Practitioner Practice Exam

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Which anomaly is observed in the number of Shopping checkouts on both the 27th and the 29th?

The number of Shopping checkouts is higher than expected on both dates.
The number of Shopping checkouts is lower than expected on both dates.
The number of Shopping checkouts is higher than expected on the 27th and lower on the 29th.
The number of Shopping checkouts is lower than expected on the 27th and higher on the 29th.

The correct answer is: The number of Shopping checkouts is lower than expected on both dates.

The correct understanding of the anomaly regarding the shopping checkouts on both the 27th and the 29th affirms that the number was lower than expected on both dates. This can occur due to various factors, such as marketing performance, seasonal shopping habits, or external events affecting consumer behavior on those specific days. In contrast, a baseline or expected performance level can be based on historical data or trends, and reporting a consistent decrease indicates a clear pattern that warrants further investigation into the causes. Recognizing such anomalies is crucial in Adobe Analytics, as they can signal potential issues in the sales funnel or a shift in customer engagement that needs to be addressed. By identifying if the performance is consistently lower than expected across multiple dates, analysts can prompt investigations into driving more traffic or optimizing the shopping experience on those particular dates for better performance.